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Can we be honest? Social media's a dumpsterfire.
So why are we still using it for business?
Social media stopped being fun a long time ago. The feeds are full of AI slop, you know it's bad for your mental health, perpetual doomscrolling monopolizes your time, and picture-perfect femininity and influencer culture leave you feeling empty.
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But when you start a business, you go back to those same toxic apps! You don't want to be there, so why ask your customers to meet you there?
Because social media and their tech bro founders are like a shitty boyfriend you've been with too long—you've forgotten how to live without them, and they've worked really hard to convince you that you need them.
You absolutely don't.
Succeed without the Feed
You’re not doomed to play influencer just to grow your business, and you don't need to burn yourself out playing content creator and social media manager to be visible.
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There are less demanding, more genuine, and more effective ways to reach the right people, and they’ve been working long before algorithms invaded the chat.
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The original playbook (email marketing, a bombdotcom website, quality content and relationship building) still converts! And bonus, it comes without the performance anxiety and phonyness of a highly curated, filter-driven existence.
Websites
The OG mothership, the digital home of your business.
Email Marketing
Access to your audience–all of it–whenever you want instead of letting algorithms play gatekeeper with your own followers.
Content Marketing
TikTok videos aren't products! But you can get back to making quality things when you stop worrying about carousels, reels, and vanity metrics
Relationships
Partnerships and engagement with people you actually know, who say your name when you're not in the room
Media & Events
Podcasts, press, interviews, speaking engagements; authority and credibility that's worth so much more than self-promoting posts that get drowned out by saturated feeds.
Build your empire, not theirs
Posting 3 times a day isn’t for your benefit, it’s for the social media companies.
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Think about it: Your fresh content keeps people coming back to the apps. You give away your best ideas, creative, and entertainment—for free!—and it makes social media companies hundreds of billions of dollars (literally) in ad revenue. What does it make you?
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Stretched thin, anxious, and creatively depleted.
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I'll help you re-work your marketing strategy so every piece of content you create can put money back in your pocket.
15 - 20 HRS
Amount of time per week burned creating content.
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6%*
Percentage of your audience (+ strangers) who actually see your posts
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1-4%*
Average engagement rate across TikTok, Instagram, & Facebook
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Source: Hootsuite Apr. 2025
5-10%*
Businesses that actually go viral (sometime for the wrong reasons)
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You're giving social media too much power over your business
It’s the lifeline to your audience, the way you reach new customers and partners, your primary marketing tool, your online storefront and point-of-sale. It’s everything for too many business owners.
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It also leaves you vulnerable, because you don’t own any of it. You’re one hack, platform outage, shadowban, or AI-content moderation fail away from losing everything.
1 in 3
Likelihood of being hacked
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70%
Locked out of their accounts entirely
17 days - 4 months
Time it takes to recover an account
$21,400
Average ransom for high-profile accounts
